Fractional Creative Director ·

Most brands have
a great story
They just haven't
told it yet.

I'm Joel Peissig. For many years I've helped brands, from Wes Anderson films to global car companies to the Showtime Network, find and tell the story that changes how people see them.
Now I work with a small number of companies as a fractional creative director. Senior creative leadership, without the
full-time overhead.

.

SEE THE WORK
HOW IT WORKS
Webby WinnerBest Scripted Podcast
Cannes LionsGold & Finalist
ClioThe French Dispatch
BBDO New YorkArt Director at 20
Ridley Scott & Assoc.Commercial Director
A black and white drawing of a car seen from above, with three children inside and a cyclist nearby on a cobblestone street.
A baseball player in a batting stance with a bat, about to swing, with an umpire and a runner in the background.
Past clients
HBO Visa Showtime Amazon Honda Mercedes-Benz Lexus Coca-Cola Pepsi Taco Bell Federal Express Expedia Volvo Gillette A24 20th Century Fox Audible BMW Pocari Sweat
Drawing of a person in a kayak with two children, and a person in a canoe with flowers, on a lake.
What people say
Dennis Hayes Creative Lead, Brand Experience & Events — Apple "Joel is hands down one of the most inspiring leaders I've ever had the good fortune of working with. He has a unique ability to create exciting, motivating, safe, and utterly electric creative environments wherever he goes."
Michael Fisk Global Entertainment Executive — Fmr. MGM, Warner Bros., Sony, NBCUniversal "He always had big, innovative ideas for the film campaigns. And he was so passionate about it when speaking to filmmakers. Thoughtful and inspiring when leading the younger creatives."
Yvette Ablakat Human Connector, Recruiter & Author "An ego so undetected that everyone wanted to work with him. If you're reading this, you found the right guy."
Black-and-white illustration of a small amusement park carousel with airplanes and a tank ride, with a person observing and a child riding the tank.
How it works
01
Discovery conversation 30 minutes. No pitch, no pressure. Just an honest conversation about where you are and where you want to go creatively.
02
Scope & structure We define the engagement — days per month, what you need me across, and what success looks like in 90 days.
03
Creative partnership Strategy sessions, creative reviews, campaign development, team direction — whatever the work calls for. Integrated, not parachuted in.
04
Ongoing or project-based Monthly retainer or a specific launch. Both work. We figure out what fits.
A plate with a citrus fruit slice and small leafy garnishes, a fork on the left, a gun on the right, and a glass of wine above.

Ready to find
your story?

I take on a limited number of fractional engagements at a time.
If the timing is right, let's talk.

joel@joelpeissig.com