ArcLight Cinemas

ArcLight Cinemas had a policy against advertising. So when they asked us to create a campaign, the creative challenge was irresistible — how do you write ads for a business that has a policy against advertising?

You take that policy into the real world and declare war on distractions everywhere. Great Cinema. No Distractions. became the line.

And for the voice of distraction — we hired the voice of the most distracting gadget ever created. Siri.