Taco Bell / Chiat Day

Yo Quiero
Taco Bell

RoleArt Director
AgencyChiat Day
CategoryBrand Campaign
The story

I was asked to come up with concepts for the Taco Bell dog campaign while the original creators were on vacation. My partner and I ended up shooting a bunch of fantastic Taco Bell spots with director Rocky Morton.

This was my favorite. The campaign went on to win an Effie Award and the Chihuahua became one of the most iconic ad characters of the 90s.

Effie AwardTaco Bell Campaign
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