Absolut Elyx / Operam

Meditative
Kaleidoscopes

Role Executive Creative Director
Agency Operam
Category Social Media Campaign / IGTV
The story

Absolut Elyx came to Operam in need of a social campaign they could publish on IGTV while also using throughout their live events. We set out to design a low-impact, high-gloss film concept that imbibed deeply in all things Elyx — from the brand colors to the charming copper ornaments, cocktail gear and ingredients. And with that we landed on the Elyx Kaleidoscopes.

After 360-capturing a total of 30 items and textures — including 12 of Absolut Elyx's copper products — we inserted the footage into our soothing kaleidoscope design. We ultimately produced, designed, and built 22 different videos specifically for the IGTV medium, offering users a variety of ways to mindfully unwind from the grind. Enjoy. Seriously.

22 Videos IGTV & Live Events
30 Items 360-Captured Including 12 Copper Products
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