Vanquished
Foes

This campaign flipped the gaming world on its head and put killed video game foes in psychotherapy. Our disgruntled villains lament and howl about how the landscape has changed and they were no longer able to kill gamers as easily as before.

For the launch spot we find ourselves in one of these group sessions — and to expand into a trans-media campaign we gave each "Vanquished Foe" their own moment to express their own dismay at their demise.