Cultivate Good
From Within

After starting up in Ojai, California as a small business full of integrity and vision, KeVita grew exponentially and found itself looking for its reason to be. It needed a brand identity planted firmly in the roots of its origin — but expanded into a much broader market. KeVita wanted to bring the benefits of probiotics to the masses.

For the pitch I assembled a team that would strategically and creatively collaborate and explore many different paths into this beautiful challenge. Through a shared process of discovery we realized American culture was needing to come together. The market didn't need just another brand — it needed a movement.

And with that, KeVita. Cultivate Good From Within was born. KeVita recognizes that simple healthy choices evolve into amazing things. Movements even. And it all starts within. We invited people to "do you." To live their truth at full volume. To feel good and share that with the world.

Now more than ever, we need to come together and cultivate something bigger than ourselves. It's amazing what happens when our inner good finds its way out into the world.