Project
Drive-In

It all started over dinner with a friend, who told me that one of the teams at his agency had just presented a great idea for Honda — a campaign called "Project Drive-In." The concept was to create a consumer-driven contest, sponsored by Honda, to save America's drive-ins. I told him it was a powerful idea and I loved it.

Shortly after, I was staying at my Northern Michigan house and drove by what could only be described as a perfectly preserved classic American drive-in. "The Cherry Bowl Drive-In" was a local favorite. Then it hit me. I pulled over, called my friend, and told him I would shoot The Cherry Bowl Drive-In to help sell the idea.

The campaign won the Titanium Cannes Lion — one of advertising's highest honors.