Wes Anderson's The French Dispatch presented a rare and wonderful creative challenge — how do you market a film that is itself a love letter to journalism, illustration, and a lost world of print culture? The answer had to be as considered and crafted as the film itself.

I was thrilled to be part of the Searchlight team that created this stunning work. The French Dispatch Newsletter campaign was a year in the making — a 360 marketing effort that spanned social, digital, print and experiential, all built around the conceit of an actual newspaper dispatch from the fictional city of Ennui-sur-Blasé.

The campaign won a mess of Clios. I'm thrilled that people loved it.